Sioux Falls, S.D. (KELO.com) — During these trying times of the pandemic, small businesses have been hit hard. Many are struggling and others have closed. Small businesses, throughout the U.S. are the backbone of America’s economy, and right now, they need all Americans’ help.
Created in 2010 by American Express, Small Business Saturday – the day after Black Friday – is a perfect time to stop in and support your local independent business retailers. Many have made special accommodations to keep their customers safe this year by having their merchandise available online, providing the opportunity to social distance while shopping in the store or by offering curbside pick-up.
Tips to “Shop Small” on Small Business Saturday
- Get involved. Many communities are hosting special events to celebrate and support the businesses that make your hometown unique. Find out what local events are happening in your area on the Small Business Saturday website, or visit your local chamber of commerce or merchants’ association.
- Sign-up for email alerts. Save a few dollars on your holiday budget by signing up for Small Business Saturday email specials offered by the merchants in your area. Keep in mind, you’ll probably get additional deals throughout the year, not just during the holidays.
- Research the shops nearest to you. Find out what past customers have to say by reading reviews online, such as those on BBB.org, and learn what shops are participating by going to ShopSmall.org.
- Don’t just shop small, eat small! Many people think that shopping at local retail stores is the only way to participate. However, small independently owned restaurants, bakeries, and coffee shops would love to invite in new customers while they’re out and about.
- Share your experience. Take a selfie at your favorite small business. Share it on social media with the hashtags #BBB and #ShopSmall to tell the world you’re a big fan of small businesses. Leave a review on BBB.org. Remember, these shops are open all year as well.
(The Better Business Bureau contributed to this report.)
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