SIOUX FALLS, S.D. (KELO.com) — Gov. Kristi Noem unveiled the state’s new anti-drug slogan, “Meth. We’re on it.”
She revealed the motto and the campaign this morning on Facebook. Noem explained that meth impacts everyone in South Dakota.
It didn’t take social media long to skewer the new message. A sampling from Twitter.
- Ryan Crowe, @crowetv, “Other options must have been ‘Meth, it’s what’s for dinner’ ‘Got Meth?’ ‘Meth, the other white meat’ ‘the incredible, edible Meth’ and ‘the look, the feel of Meth, the fabric of our lives’”
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Alaric the Minnesotan, @RockyTheAussie1, “Wasn’t “Meth. We’re On It!” Florida’s motto?”
- Frank Luntz, @FrankLuntz, I honestly thought this was a parody when I first saw it.
- Drew Magary, @drewmagary, “A million dollars isn’t cool. You know what’s cool? METH.”
The state’s website is OnMeth.com.
