SIOUX FALLS, S.D. (KELO.com) — If you don’t have your Christmas shopping done yet, you may become an unwitting participant in “Panic Week.”
That’s the week before Christmas.
According to data from Womply, a data science firm:
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Both the Friday and Saturday before Christmas are bigger sales days for local retailers than Black Friday, Small Business Saturday, Memorial Day, or Labor Day.
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The Friday before Christmas is the No. 19 revenue day of the year when the typical retailer sees $1,796 in revenue (up 53% over the average day) from 28 transactions (up 66%) with an average purchase price of $64.75.
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The Saturday before Christmas is even bigger. It’s the No. 7 revenue day of the year when the typical retailer sees $2,086 in revenue (up 77% over the average day) from 34 transactions (up 105%) with an average purchase price of $60.87.
