LONDON (Reuters) -British ad group WPP named board member Cindy Rose as its new chief executive on Thursday, handing the top job to a senior executive from Microsoft a day after it downgraded profit forecasts.
Rose has been on the board since 2019 and will take over from outgoing CEO Mark Read on Sept. 1, the company said. The company had said that Read would step down at the end of the year.
Rose has spent the last nine years in senior leadership positions at Microsoft, where she rose to Chief Operating Officer, Global Enterprise after formerly being head of its UK business. Prior to that she worked at Vodafone and Virgin Media.
WPP Chairman Philip Jansen said Rose had supported the digital transformation of large enterprises around the world – including embracing artificial intelligence to create new business models and revenue streams.
“Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty,” he said.
(Reporting by Sarah Young; Editing by Kate Holton)
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