Sturgis, SD (KELO AM) - He’s one of the most controversial and high-profile names on two wheels, and he’s headlining the 2014 Sturgis Motorcycle rally – Lance Armstrong. City officials named Armstrong as the Grand Marshall for the 2014 Mayor’s ride through the Black Hills. The Mayor’s ride serves as an annual fundraiser for the Sturgis Volunteer Fire Dept, and according to Daniel Ainsley they are hoping his presence will be a shot in the arm to the event.
Ainsley said it was actually Armstrong’s people that called organizers first, as the former cycling star is an avid motorcyclist as well. He added that while Armstrong’s presence comes with a bit of baggage, the group says everyone deserves a second chance.
The Mayor’s ride takes place Monday, August 4th, with this year’s rally running from the 4th-10th. Armstrong will also be present at several sponsor events during Rally Week in the Black Hills.