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Williams named USD senior associate AD

USD Coyotes
USD Coyotes

VERMILLION, S.D. (KWSN)—David Williams has been named senior associate athletics director for external relations at University of South Dakota.

Williams brings more than 20 years of intercollegiate athletic experience to South Dakota including 12 as an athletics director. He has served as AD at Kentucky Wesleyan College in Owensboro the past two years. Williams has also been the AD at Missouri Western State University (2008-11) and University of Wisconsin-Parkside (2000-08).

“David’s hire is a tremendous shot in the arm for Coyote athletics,” said USD athletics director David Herbster. “His wealth of experience and leadership will strengthen our department, University and community. David has an extensive background in all facets of athletic administration and revenue generation that will enable him to have an immediate positive impact on our program.”

Williams’ successes at KWC include the establishment of an Athletic Hall of Fame, which inducted its first class back in February, a contract with Adidas to provide exclusive apparel and footwear to all 17 Panther teams, and making the College a charter member of Great Midwest Athletic Conference.

“I am excited to join the staff at South Dakota,” said Williams. “My goal is to match the worth ethic of the coaches and the administration. I’ve known David (Herbster) for a long time, and if I can match his enthusiasm and passion for the Coyotes, we will be successful in what we set out to accomplish.”

While at Missouri Western in St. Joseph, Williams secured approximately $19 million to build an 118,000 square-foot indoor practice facility, new practice fields and 2,000-seat football stadium expansion to bring in the NFL’s Kansas City Chiefs’ summer training camp to campus. In addition, MWSU and the city of St. Joseph co-hosted national championships for both NCAA Division II women’s basketball (twice) and softball.

Williams served as president of the Division II Athletic Directors Association (D2 ADA) for three years. During his tenure, he co-authored “Division II Model Athletic Department”, a document still used today by the NCAA as they assist colleges and universities seeking to transition from NAIA to NCAA Division II.

Williams’ facility improvements at Parkside were major as he was part of a $12 million expansion of the Sports and Activity Center including new state-of-the-art scoreboards and the first videoboard in the region for DeSimone Gym. The baseball and softball fields also received new chairback seats, scoreboards and dugouts.

Prior to his promotion to AD at Parkside, Williams served as assistant AD for marketing and operations. He also served as the Rangers’ head golf coach and top assistant basketball coach. He’s also been an assistant basketball coach at North Dakota State, where he earned his master’s degree, and at Augustana (Ill.) College, his alma mater.

Williams and his wife, Suzanne, have three children: Cooper, 14, Carter, 12, and Caden, 7.

Courtesy of University of South Dakota

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