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Midcontinent is Sanford Events Center's first Signature Sponsor

by

SIOUX FALLS, S.D. (KELO AM) -  City officials announced today that Midcontinent Communications is the first Signature Sponsor at the Denny Sanford Premier Center.

     Mayor Mike Huether says the $1.6 million deal over ten years also includes signage in the Convention Center and Arena.

     Huether says Midcontinent will be the official provider of Wi-Fi and business Internet, phone and television for the complex.  Huether says the city made a committment to the citizens that the events center would be run like a business and in the black.  He says when the city cuts deals in the amount $1.6 million dollars, it helps make that happen.          

     Huether says sponsorship revenue, to fund facility operations, currently totals two million dollars a year. 

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