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Sanford Premiere Center moves toward self-sufficiency

by Greg Belfrage

Many Sioux Falls taxpayers have been rightly skeptical of the city's assurances that a new events center would be able to operate in the black.

The Denny Sanford Premier Center made a big step this week toward operating in the black. Midcontinent Communications is the first signature sponsor of the new events center. Mayor Mike Huether tells me more big sponsors that will be announced in the weeks ahead.

Dollars from these sponsorship and naming rights agreements will go toward the Sanford Premier Center's annual operational expenses. Mayor Huether and city officials have repeatedly said their goal is for the center to operate in the black.

Its yet to be seen whether an ongoing annual subsidy will be required for the new events center.  However, this week's announcement of Midcontinent's sponsorship is a big step in the right direction.

Greg Belfrage is heard mornings 6am-9am on KELO Newstalk 1320 AM / 107.9 FM. Greg can be contacted at greg.belfrage@mwcradio.com. You can also follow him on Facebook and Twitter .